The 30th Anniversary Vegas to Reno Celebrates its 30th Anniversary With Free Global Livestream
Full day of off-road racing action to be broadcast worldwide Friday August 14th.
For the first time in its 30 year history Vegas to Reno “The other Way” will now be broadcast worldwide via a dedicated live stream. This historic event, growing in prestige and popularity, continues to offer an exhilarating desert racing experience, now accessible globally through a complimentary livestream on platforms like YouTube, Facebook, and Instagram. Produced by the acclaimed Mad Media team, known for their first-class production of The Mint 400 and as a titan in off-road content creation, this year's livestream promises to enhance the viewing experience with multiple ground cameras, drone footage, and live in-car coverage via Starlink from several vehicles. The broadcast will also feature insightful commentary from well-known off-road personalities including the dynamic duo of Jim Beaver and Tiffany Stone, along with special guests.
Matt Martelli, CEO of The American Off-road Racing Championship, stated, "we have drastically grown the reach of the AORC this year via exceptional social media coverage. Our sponsors' support has enabled us to broaden our reach and livestream the event globally at no cost to fans. Our viewers can enjoy the full-throttle coverage they expect from our Mad Media team without a paywall. We're committed to showcasing the thrilling door-to-door off-road racing action to an international audience and applying our extensive livestreaming experience from The Mint 400 to enhance all our future events."
The full Livestream will be simulcast on RACER network and Speed Sport 1 network reaching tens of millions of motorsports enthusiasts annually across television, digital, streaming, and social media.
The race is expected to draw hundreds of competitors and tens of thousands of spectators, alongside numerous high-profile brands. Attendees can anticipate a weekend filled with dynamic off-road racing, and diverse entertainment offerings of Reno, NV. This year, the livestream will also include live in-car coverage from multiple vehicles, providing a unique, racer’s-eye view of the competition.
The 30th Anniversary Casey Folks Vegas to Reno — “The Other Way” — marks a historic first for the legendary desert race as competitors tackle the longest off-road race in the United States in reverse direction for the very first time. The event begins August 13–16 in the heart of downtown Reno with a massive Off-Road Festival surrounding the host J Resort before racers head south across more than 500+ miles of rugged Nevada desert terrain toward the finish in Las Vegas. Celebrating three decades of Vegas to Reno history, the event will bring together top racers, manufacturers, industry leaders, and thousands of fans for one of the most anticipated races in desert off-road history.
Details regarding racer registration, sponsorship packages, exhibitor vending, spectator tickets, camping, and parking passes for the American Off-Road Racing Championship are live on americanoffroadracingchampionship.com
Mad Media is an award-winning creative marketing agency, production company, and event promoter specializing in motorsports, automotive, outdoor recreation, and lifestyle brands. Founded in 2001 and headquartered in Vista, California, the company creates world-class storytelling through film, television, photography, branding, digital marketing, public relations, social media, and live event production.
Mad Media directed and produced the first three groundbreaking Gymkhana films starring Ken Block, helping redefine automotive filmmaking and launch one of the most influential action sports franchises of all time. The company also created the award-winning XP1K film series starring RJ Anderson, a viral campaign widely credited with helping introduce the Polaris RZR to a global audience and transforming the side-by-side market.
Today, Mad Media produces and promotes many of North America's premier off-road racing events, including the BFGoodrich Tires Mint 400, Vegas to Reno, Parker 400, Silver State 300, California 300, and Laughlin Desert Classic as part of the American Off-Road Racing Championship. Through its in-house creative team and expansive media network, Mad Media develops strategic marketing campaigns, premium content, and live experiences that connect brands with passionate audiences around the world.
For more information, visit MadMedia.com