BEST IN THE DESERT NAMES SCOT HARDEN BUSINESS DEVELOPMENT/MARKETING DIRECTOR

Focus on Sponsor Relations, Business/Brand Development

LAS VEGAS, NV (OCT. 30^th, 2017)
Best in the Desert, the largest off-road race series in North America, today announced that Scot Harden has joined the organization as Business Development/Marketing Director.  Scot is an AMA Hall of Fame off-road desert racer, industry marketing executive and owner of Harden Offroad a power sports consulting business. The move is in response to the huge growth in entries and sponsor engagement Best in the Desert has experienced over the past three years and the desire to grow the Best in the Desert brand across a variety of marketing and racing related platforms. “We are very fortunate as an organization to have so many highly regarded sponsors supporting our series. It’s a testament to the shared vision my father, Casey Folks created from the start for Best in the Desert and the companies who have partnered with us,” commented Daryl Folks co-owner of Best in the Desert. “We are now looking to 2018 and beyond for ways to grow the sport and the series even further. We want to make sure our existing partners are getting the maximum benefit from their current investment with us while we strategically develop the business in other areas. Scot’s background and knowledge along with his relationships within the industry and close personal connection to Best in the Desert make him perfectly suited to help us complete the mission my father started.”
 
Scot will work closely with Best in the Desert co-owner Bryan Folks and other key staff including Operations Mgr. Donald Jackson, Event Coordinator Liz Marshall and media relations Fall Advertising to develop the marketing programs and initiatives to drive the business forward in the coming years. “I am very excited about this opportunity. My relationship with Best in the Desert goes back to its very beginning and I’ve watched it grow into the premier off-road race series in North America,” said Scot. “I look forward to working with everyone involved including the current staff, volunteers, sponsors, racers and fans to help take off-road racing and the Best in the Desert Series to the next level.”
 
Best in the Desert recently announced its 2018 “The American Off-Road Racing Series” event calendar kicking off with the GMZ UTV Winternationals Casey Folks Parker 250 Presented by Polaris on January 5^th-6^th, 2018 followed by seven other classic off-road events throughout 2018.
 
FOR MARKETING/SPONSORSHIP OPPORTUNITIES: For more information Scot Harden can be reached at scot.harden@harden-offroad.com or by calling 951-491-1819. Interested parties can also contact Best in the Desert directly at bitd@bitd.comor by calling 702-457-5775.

About Best In The Desert
Best In The Desert is recognized as the largest professional desert off-road racing organization in North America holding multiple off-road desert races. The philosophy of the organization is to provide top quality, World Class Off-Road Racing events, and more importantly to make those events exciting, spectacular, fun, different, well paying, and most of all, affordable. Based on over three decades of experience, and on years of sponsoring and promoting successful local and national events, Best In The Desert has achieved new levels in the sport of off-road desert racing. Best In The Desert, along with its racers and sponsors, enjoys recognition and exposure that sets it apart as “The American Off-Road Racing Series”.

Best In The Desert official sponsors: Ford Motor Company – official truck, General Tire – official tire, Lucas – official oil, Sunoco Race Fuels – official fuel, KC HiLiTES – official light, Polaris RZR – official UTV, Beta Motorcycles – official motorcycle, Fabtech – official Suspension, Rugged Radios – official communications, 212 Performance Gloves – official gloves, Method Race Wheels, McKenzies, Kartek, Sportsman Cycle Sales, Slime, Team Ford Lincoln Las Vegas, Fall Advertising and Prerunner Maniac.