Best In The Desert draws major media outlets from around the country, and the world, for that matter to our heart-pounding events. Covering a Best In The Desert event is a must for anyone following off-road desert racing or motorsports in general. We work hard to make sure our media partners get the access they need, have timely results and race info, and are safe and protected from the action around them. Our agency, Fall Advertising handles all media requests and are available to answer any questions you may have to help you cover a Best In The Desert event. Don’t hesitate to reach out!
MEDIA RELATED QUESTIONS OR ENQUIRIES
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MEDIA CREDENTIALS REGULATIONS
All media credential requests must be in ten days prior to the event. Due to new COVID-19 restrictions, all media materials are mailed to each media group and there are NO on-site registrations allowed. Applicants will be notified via email within seven days of application receipt. You may be asked for additional information. If you do not receive an email, please contact firstname.lastname@example.org.
Effective Immediately, the following Media Requirements and Regulations are in effect for Best In The Desert races.
Submission of a Media Credentials Request application does not guarantee media credentials. Best In The Desert will review all credential requests and reserves the right to approve or deny. Best In The Desert reserves the right to remove credentials onsite if any policies or procedures, safety or otherwise, are violated.
Best In The Desert is committed to safety of the entire venue, racers, spectators and media. Safety is of the utmost concern; therefore, Best In The Desert asks you to respect the media credential levels and process to help ensure the longevity of desert off-road racing.
Allowing media access to Best In The Desert races is a privilege, not a right, and your access can be revoked at any time.
RACE COURSE ACCESS & COURSE MARKINGS
ALL MEDIA is required to stay back AT LEAST 50 FEET from the race course at all times. YOU ARE NOT ALLOWED TO STAND IN THE RACE COURSE FOR ANY REASON. If you are found on the course or within 50 feet of it by a Best in the Desert Official, your media privileges will be immediately revoked and you will be required to leave the event. You are also not permitted to drive on any part of the racecourse at any time. No Exceptions.
Tampering with any Best In The Desert race course markings, for any reason WILL NOT be tolerated and will result in immediate removal from the event, and you will be banned from any future Best In The Desert events.
Your course access for coverage of the race is governed by Best in the Desert and the BLM. You MUST ADHERE to these rules, or you will be removed.
Best In The Desert works closely with the BUREAU OF LAND MANAGEMENT (BLM). They are simply enforcing rules and regulations that we all have to live with. Members of the Media need to adhere to their guidelines in order to enjoy racing in the desert. Please work with us to maintain our great working relationships.
BLM PHOTO PERMITS
All Best In The Desert events that fall under the jurisdiction of the Las Vegas Bureau of Land Management require credentialed photographers and videographers to have a BLM Photo Permit. The necessary permit is filed for and secured on a group basis. Individual photographer and videographer fees will be collected at the on-site media registration. Fees vary based on the total number of credentials issued for the event. You will be notified in advance of the required amount due and must be paid CASH ONLY on-site.
MEDIA CREDENTIAL REQUESTS
All requests for Media Credentials will be reviewed and you will be emailed or contacted directly, prior to each race, to advise you of the acceptance or decline of your credentials. All Media MUST fill out and submit a NEW Media Credential Request form no later than TWO WEEKS PRIOR TO EACH RACE date in order to be considered for inclusion.
In the interest of fairness to all race teams, NO RACE TEAM PERSONNEL are eligible for Media Credentials allowing them access to the racecourse.
NO media credential requests will be accepted onsite. No exceptions.
There are three designated media categories for all Best In The Desert events:
Category A – Assigned Media – Media representing recognized accredited broadcast or print media outlets (Must have proof from an assigning editor).
Category B – Freelance Media – Professional freelance journalists and photographers. All applicants to be approved by the Best In The Desert. Level B includes recognized internet media outlets. Freelance media may be asked to submit samples of published work and/or a letter on letterhead from the assigning media source, editor, etc. Personal distribution (i.e.: YouTube, Facebook, Flickr, etc.) is not considered “published media” and will not qualify for media credential consideration.
- Category B Media will be required to pay a $100 media fee per person per race, plus applicable BLM photo permit fees upon media check-in. CASH ONLY on-site.
Category C – Professional commercial photographers and videographers – commercially reselling images and footage – Must present proof of an established professional business. Level C media includes independent professional photographers and videographers that have been contracted by a race team (Must have proof of assignment by race team owner).
- Category C Media will be required to pay a $100 media fee per race,plus applicable BLM photo permit fees upon media check-in. CASH ONLY on-site.
- CATEGORY C MEDIA REQUIREMENTS All Commercial Media must supply Best in the Desert and/or their respective agencies, Royalty-Free copies of electronic media, and/or digital photography within 30 days of the end of the covered event. This footage and digital photography will be used by Best in the Desert only as part of their advertising and publicity campaigns. Failure to supply as outlined will result in the photographer or media outlet being banned from further coverage of Best In The Desert events.
NOTE: DO NOT SEND copies of all photos or footage you shot…only high quality samples for Best in the Desert usage. You will be given Photo Credits.
Photographers – 6 high res images. Videographers – :60 second edited clip of race.
- MANDATORY NUMBERED OFFICIAL BITD SAFETY VESTS, MEDIA CREDENTIALS, WRIST BANDS, FLAG
- All media will need to present picture ID onsite.
- A MAXIMUM of four (4) media credentials will be granted per APPROVED media outlet unless otherwise arranged and authorized in advance.
- Credentials will be issued at Press Registration. Time and location to be announced per race.
- Media credentials are non-transferrable.
- NO media credential requests will be accepted onsite. No exceptions.
All Media Personnel must wear an Official Individually Numbered Best In The Desert safety vest on the course. No media will be allowed to wear personal vests. Failure to do so will result in revocation of your media credentials and you will be required to leave the course. This is a Bureau of Land Management (BLM) Directive AND IS NOT AN OPTION. There is a $25 CASH ONLY NON-REFUNDABLE charge for this mandatory safety vest. All Media Personnel must register, wear the safety vest along with the issued Press Badge and green color Wrist Band, display a Vehicle Press Pass front and rear of the vehicle upon exiting the vehicle, and have the Official Best in the Desert “M” flag on your vehicle in order to be allowed press access. NO EXCEPTIONS.
- Members of the media must be at least 18 years of age.
- All members of the media will be required to read and sign Best In The Desert safety guidelines.
- Any and all media may be asked to move from a specific location for any reason.
MANDATORY MEDIA SAFETY MEETING
There will be a MANDATORY MEDIA SAFETY MEETING the day before each race. The time and location will be given when credentials confirmation notices are emailed out. Generally, it will be prior to the drivers meeting and attendance is required by anyone receiving media credentials.
Media credentials may be revoked at ANY time for reasons including but not limited to:
- Unprofessional behavior
- Unsafe behavior
- Use of any drugs or alcohol
- Ignoring requests of safety workers/BLM and Best In The Desert officials
“THE AMERICAN OFF-ROAD RACING SERIES” is primarily aired on MAVTV with additional broadcasts on NBC/NBC Sports and CBS Sports. MAVTV is currently available in 35 million households. The television coverage will begin with the Blue Water Resort Casino Parker “425” and run throughout the racing year.
Best In The Desert is in contact on a regular basis with over 3300 media outlets. Following is just a small list of the national off-road media in both print and online that Best In The Desert advertises in or communicates with. Our sponsors are listed on all Best In The Desert communications.
& Sport Utility
4-Wheel & Off-Road
8 Lug HD Truck
ATV & SXS Insider
Dirt Sports & Off Road
Dune Buggies & Hot VWs
S&S Off-Road Magazine
Ultimate Diesel Builder’s
Battle Mountain Bugle
Elko Daily Free Press
Ely Daily Times
Imperial Valley News
High Desert Advocate
Lahontan Valley News
Las Vegas Sun
Las Vegas Today
Laughlin Nevada Times
Los Angeles Times
Mason Valley News
North County Times
Pahrump Valley Gazette
Reno Gazette Journal
The Humboldt Sun
Best in the Desert offers tremendous on-site promotional opportunities to the tens of thousands of fans that attend each event. On-site activation and engagement allows customers to see and experience first-hand your product or service. From our exciting Vendor Row to corporate signage at the track, start and finish lines, Best In The Desert offers several opportunities for direct engagement with consumers and brand advertising.
NO Media credential requests will be accepted onsite. NO EXCEPTIONS.
ALL MEDIA are required to complete this form in its entirely. Please note that all credential applications will be reviewed for approval, and applications will be notified. You will be required to sign a waiver before credentials are issued.
REQUEST FORMS MUST BE SUBMITTED TWO WEEKS PRIOR TO RACE DATE.