BEST IN THE DESERT TEAMS UP WITH NEW AND ONGOING SPONSORS FOR 2020 RACING SEASON
Posted January 6, 2020
LAS VEGAS, NV (JANUARY 6, 2020) – Best In The Desert is proud to announce new and ongoing partnerships for its 37th championship racing season. The largest off-road racing series in North America will enter 2020 with long-time sponsors including Ford, Polaris, Rugged Radios, VP Racing Fuels, Fabtech, KC HiLites, Beta Motorcycles, and Lucas Oils as Official Product Category Sponsors. These companies make it possible for Best In The Desert to not only continue to host the most exciting and diverse off-road races anywhere but also offer the largest prize purse in the history of the sport.
New sponsors for the year include Maxxis, the racing industry’s top choice for quality tires. Maxxis is sponsoring Best In The Desert’s landmark Triple Crown Series and capstone race, “Casey Folks” Vegas to Reno presented by Fox, the longest point to point off-road race in the nation.
Best In The Desert also recognizes and gives huge thanks to 4Wheel Parts, the leading provider of aftermarket off-road accessories for trucks, Jeeps, SUVs, and 4×4 enthusiasts, as they take the role of title sponsor of the Youth UTV Championship Series. Together, they will usher and welcome a new generation of young off-road racers into the racing world.
Other notable sponsors include Maxxis, Jimco, Fox, VT Construction, Youtheory, King Shocks, Tensor Tires, and Baja Designs as they join the ranks of Event or Presenting Sponsors for one of Best In The Desert’s eight off-road races over the 2020 season.
“Best In the Desert is indeed very fortunate to have the support of so many of the sport’s leading companies involved in our series,” commented Best In The Desert’s Marketing Director, Scot Harden. “Our list of sponsors reads like a who’s who of the off-road world. Most all of these companies are Contingency Sponsors as well which just goes to show how much they are involved and support the sport of off-road desert racing. We strongly encourage that all our racers, support crews, and fans of off-road racing support these companies.”
Brands that have been supporting Best In The Desert and will continue to do so in 2020 include Impact, Fox, Sportsman Cycle, RnR Steel, Dick’s Racing, Trophy Tractor, VT Construction, Tuba Art Films, Action Sports Canopies, Metroprint, Dirt Nation, Slime, and McKenzies. These long-time sponsors make it possible for Best In The Desert to remain the premier off-road racing series in North America.
Best In The Desert’s 2020 events will be more exciting than ever. Method Race Wheels, the top manufacturer of high-performance wheels and accessories for race and street applications, will sponsor a Special Racer Appreciation Hour before each Driver’s Meeting at every Best In The Desert race. This new event will be a time for racers, organizers, and brands to connect and network as the industry grows.
2020 will be a promising year for Best In The Desert as it will showcase sponsors through its new television series on MAVTV and YouTube. Sponsor numbers are up which shows the strong appeal and marketing power that off-road racing and Best In The Desert provide. The sport is more popular than ever and it is an exciting time to be in the business of off-road racing.